Maeve
O'Sullivan
Communications Consultant — Lifestyle, Fashion & Beauty
Maeve O'Sullivan is a PR and communications consultant specialising in media relations, brand storytelling and integrated campaigns across fashion, beauty, lifestyle and retail.
With experience across international markets, including at global agency Ogilvy, she has delivered campaigns for global and household names including eBay, Marks & Spencer, Specsavers, Diageo, KFC and Xbox, spanning media relations, influencer partnerships, events, content and brand communications.
Her experience also extends to the fashion industry, having supported London Fashion Week, Australian Fashion Week and Melbourne Fashion Festival, alongside her editorial and fashion background. This brings a strong understanding of storytelling, culture and what makes a brand relevant.
Maeve works with brands and agencies on a flexible freelance basis, providing strategic support and hands-on delivery from campaign planning through to execution.
Where I add the most value
Earned media.
Earned media strategy, media relations and editorial storytelling.
Campaigns.
Campaign planning and launch support, from first idea to final report.
Events.
Event concepts, planning and management that people remember.
Brand & content.
Brand messaging, website copy and content development.