Maeve
O'Sullivan
Communications Consultant — Lifestyle, Fashion & Beauty
Maeve O'Sullivan is a communications consultant specialising in lifestyle, fashion, beauty and consumer brands: the categories where taste, timing and cultural fluency decide what earns attention.
She spent years in senior agency roles developing campaigns, managing reputations and advising brands on how to be heard, working across Ireland, the UK and international markets.
Through MOSullivan PR she now works directly with clients and agencies: strategic first, creative always, with no layers, no overhead, no delay.
"I believe the best communications work is invisible. It feels like the truth, not like a message."
Where I add the most value
Earned media.
Earned media strategy, media relations and editorial storytelling.
Campaigns.
Campaign planning and launch support, from first idea to final report.
Events.
Event concepts, planning and management that people remember.
Brand & content.
Brand messaging, website copy and content development.
Where I've been
How I work
Strategy first.
Every brief deserves rigorous thinking before any execution. Good communications begins with a clear point of view.
Relationships matter.
Journalism, business, and reputation are all human endeavours. The relationships you build are the infrastructure of everything else.
No unnecessary complexity.
The best communications is clear. I work hard to cut through jargon and deliver ideas that move people and businesses forward.